Black Suit, a store specializing in black suits for gentlemen, has a corporate identity that speaks for itself. It is a sober and stylish identity with a lot of character. The store is aimed at people with high purchasing power who want to look elegant but less formal.
For this project, we have created the name of the brand along with the visual identity for a clothing brand located in Guatemala, which aims to acquire high-end clients in one of the most important areas of the capital.
A logo that is accompanied by the essence and character of the corporate identity.
We have used a typography that will help us highlight the brand concept and work with it in a simple way, that has serifs and is sober and elegant.
Based on the selected typography, we have carried out a unification of elements, changes to the original font for the creation of the logo and the addition of established corporate elements.
During the creation of this brand, we have created an identifying and powerful symbol that will help us with the design application throughout the entire corporate identity.
The entire essence of our identity is based on the product offered itself. We seek to provide a direct and concept-driven application.
Thank you for reaching this point, it is a pleasure for us.
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